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Douwe Egberts' long and rich history started over 260 years ago, in a small village in Friesland.

In 1753 Egbert Douwes and his wife Akke Thijsses opened up a grocery store called De Witte Os (or the White Ox) on Midstraat in Joure. This marked the beginning of Douwe Egberts as it exists today. Egbert and Akke started selling products that 'add to the pleasures of daily existence'. Coffee, tea and tobacco were the most important ones.

In 1925 the DE seal appeared for the first time on a tobacco packaging. Since then it has changed many times. Today the famous DE seal is easily recognised and guarantees supreme quality.

In 1953 Douwe Egberts celebrated its 200th anniversary, embracing the designation Royal.